Provides unique experience and “point of differentiation” 

Extends shelf life by separating the ingredient from the filled beverage

Adds or Refreshes flavors

Reduces loss of nutrients degradation during processing, filling & shelf life

Provides consumers with assurance and confidence that the beverage is fortified by their action

Higher credibility of label claim

Allows use of ingredients with solubility and stability challenges

Potential production cost savings –ingredients/hot fill

What consumers are saying: 

Beverages taste fresh!

There are little to no preservatives

Superior to tablets, pills, and chewables

Realize the value of getting nutrients and hydrate at the same time

Have control on when and how much dosage is desired

Athletes need the convenience demand high efficacy